Amazon has taken another significant step forward in the gaming industry by rebranding its gaming platform Twitch Prime to Prime Gaming earlier week. The eCommerce giant acquired Twitch for close to around a whopping $1,000,000,000 back in 2014, changing its name to Twitch Prime.
The newest change in name marks the gaming membership platform as an Amazon-branded entity falling in line with other Amazon services like Amazon Prime, Prime Reading, and Prime Music.
The newly branded service will still feature all the regular benefits so many are used to but will now include new and exclusive in-game content, free games for titles like Grand Theft Auto Online, and EA Sports FIFA 20 that you can keep forever. Another noticeable gain in a free monthly Twitch subscription for being a Prime Gaming subscriber.
Prime Gaming shows that Amazon is forging forward in being a gaming staple around the world. This announcement comes after Amazon's game development sector Amazon Games released its hero shooter game Crucible this past May that was quickly released and returned to beta mode as the game lacked luster for the more serious gamers. Amazon Games release of upcoming MMO New World set to be released August 25th has now been pushed back to July 10th, 2021, along with a Twitch Pac-Man version earmarked for June 2020 release has yet to become available as we are half-way through August.
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Image via Amazon