The home decor improvements store is set to release a new clothing collection called: Annanstans". Ikea first jumped into the fashion market in 2018 with their streetwear collaboration product called: 'Spanst' with LA-based designer Chris Stamp.
According to Ikea, this collaboration with Swedish fashion designer Martin Bergström and several other socially conscious manufacturers will bring humility back into the manufacturing companies worldwide.
The Annanstans Collection includes $30 long shirts with crew neck and v-neck options made of 100% cotton, woven baskets made with banana fibers starting at $20, $30 cotton scarfs made of 100% with two pattern options available.
With the retail giant always trying on new non-furnishing categories is fashion the right direction to head into next?