G2A is pretty much the definition of the butt of all jokes, and that’s especially true after their latest shady/illegal scheme they attempted to pull on news sources. True to form, G2A is in the process of a PR Blitz to get some more positive news coverage but since its G2A…They decided to do it in the worst way possible. Its outstanding how dense their PR team can be. G2A pretty much forgot how the internet works when shady stuff is released to the public because they reached out to a bunch of news outlets to post articles that G2A wrote themselves. Mainly this PR strategy was to give reputable news sites misrepresenting articles for free. Not only is this extremely shady/illegal, but it also causes the news source to sell out and ruin its credibility, which is everything to a news source or no one would read or follow it. The G2A representative that reached out to these news outlets claimed they were trying to improve brand awareness for themselves and all the little indie developers out there. He continued to talk about how the majority of the consumers don’t understand their business model or how they make sure their customers can safely purchase digital products. The representative then claimed they had written an “unbiased” article about how selling stolen license keys on game marketplaces is impossible, and they wanted to publish the works on the news outlet’s website without being marked as sponsored or associated with G2A. We don’t know why G2A thought they had an unbiased article about themselves, but they were trying to sell themselves as “The Best Place to Buy Digital Products.” Over the last few years, it’s become evident that G2A has been allowing third parties to selling stolen keys on their site without facing the just consequences they deserve. After some of the news sources posted the emails they received online, G2A’s social media teams said that their employee had contacted those people without getting authorization and he will be punished severely to make amends. The move G2A made can be interpreted in a couple of ways, and neither of them gives positive PR to this company. Either they had an employee who completely disregarded ethical business practice and went around his management team and ruined G2A’s reputation even more, or G2A is trying to point the finger to get out of the hot seat by steamrolling an employee who might have been following real instruction from management. Over the last few years, G2A has been telling everyone that they don’t understand their business model to excuse the allegations against them but all in all they are not misunderstood, they don’t take responsibility for the users that steal developers’ content and selling it through G2A.
What can we do about G2A? Let us know in the comments below. :)