Google has just recently purchased fitness tracking brand Fitbit for an epic $2.1 billion dollars. The purchase of Fitbit will help Google catapult the tech powerhouse's advances in its wearables sector (Wear OS platform). This comes after Google bought smartwatch related intellectual property from watchmaker Fossil for an estimated $40 million in January 2019.
The purchase of Fitbit allows the tech giant to offer an alternative to Apple's iWatch by integrating GoogleFit into the device the same as Apple has done with its fitness integration.
While its 28 million-plus users love Fitbit, the fitness tracker company fails in comparison with tech giant Apple. Apple has recently taken a shot at the Fitbit Versa 2 priced at $199 by making the high-end iWatch Series 3 $199.
In a press release from FitBit announcing the acquisition, Fitbit CEO states, "More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I'm incredibly proud of what we've achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life," said James Park, co-founder, and CEO of Fitbit. "Google is an ideal partner to advance our mission. With Google's resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead."
Fitbit would join Google's hardware device lineup up with products such as Pixel smartphones and Nest devices.