The OG whiskey brand Jack Daniels's Tennessee Honey has now launched its new collaborative collection with Sheila Rashid. This collection comes as a part of the Classic Remix program that the vintage whiskey has launched. The brand-new initiative from Jack Daniels looks to connect with the upcoming next generation of fashion artists to release apparel pieces.
We can already see how this initiative paid off with fashion designer Sheila Rashid stepping up to the plate to collaborate with Jack Daniels. The Chicago-based stylist is one of the two fashion designers who has been chosen for the opportunity to remix traditional wearables by putting a Jack Daniel's Tennessee Honey and Tennessee Apple spin on it. Sheila has caught the fashion industry's eyes with her refreshing takes and gender-neutral pieces that don't conform to a limitation. Her unique pieces have breathed new life in fashion. She brings that energy in her collaboration with the whiskey giant to release a custom pair of limited edition unisex overalls.
With the bespoke garments coloring inspired by the Jack Daniels bottle color, Rashid's retake on the iconic overalls worn by craftsmen who work at the Jack Daniel Distillery is simple and classic. Some subtle hints of the Tennessee honey branding have also been sprinkled in the garment's pieces, such as the embroidery on the back that smoothly complement the leather tags.
"I believe taking something timeless and making it your own style is exactly what the Classic Remix is all about modernizing tradition and giving iconic a new meaning." - Sheila Rashid
As part of Jack Daniel's Tennessee Honey Classic Remix program, the brand has also announced that it will reward both creative designers with fashion grants. These will be awarded by matching 100% of garments sales from the classic remix collection.
The Honey Jack overalls from the Jack Daniels collab with Sheila Rashid are available now to purchase for $350 through Sheila Rashid's official website.
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