The famous German Herbal liqueur brand Jägermeister is finally launching its first-ever international streetwear collection. The collection is fully supported by New York-based stylist Bloody Osiris and other well-known creatives and stylists from the global streetwear industry. One of these names is "probably the oldest streetwear talent on earth," Alojz Abram, also known as "Gramps."
The brand's foothold on the club nightlife is unrivaled, so to celebrate and reimagine these booze-filled nights, the brand unveiled its new streetwear collection.
The streetwear collection is entitled "Best Nights," which neatly combines components of the city lifestyle and a few club nightlife elements. The Jägermeister collection features twelve exclusive streetwear pieces that include T-shirts, one hoodie, a turtleneck sweater, sweatpants, socks, beanies, and a scarf. All of the featured items are of premium quality manufactured in the EU with 100% organic cotton certified.
One of the highlights from this collection is the camouflage T-shirt that boasts an interactive visual experience. This interaction allows the wearer to reveal hidden elements within the print that you can see when an Instagram AR filter is applied.
In comments regarding being part of the collection campaign Bloody Osiris says:
"I'm honored to be a part of the international 'Best Nights' campaign because as someone who thinks outside the box, I really appreciate the boldness that Jägermeister steps outside their comfort zone and create something new. Within the campaign, I had the creative control to stay true to my authentic self, and the Jägermeister streetwear collection is driven by the same convictions."
The limited-edition international "Best Nights" collection from the brand is available now exclusively at Bestnights.com. The brand has also pledged to donate one euro for every order made to the international cultural platform and streaming collective United We Stream.
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Images via Jägermeister