Kith is looking to start the year off on the right track with its latest partnership with Matt Groening's The Simpsons.
The collaboration mostly consists of a collection of apparel and accessories for fans of the brand and show alike. Its founder Ronnie Fieg, a well-known figure in the footwear industry, has been killing the collaborative collection game for a while now. Last year especially, when the brand elevated its standing with a few different collections. Notably, The Looney tunes, Sailor Moon, Lucky Charms, and BMW collaborations are the few of the most successful from the brand.
Now Kith is all set to pay tribute to one of the most legendary animated sitcoms of American pop culture, The Simpsons, with yesterday's release. The drop will celebrate the long-running comedy show's cherished characters such as Bart, Homer, Lisa, Krusty, etc.
The co-branded full collection will include T-shirts, hoodies, crew and turtleneck knits, and hats that feature an all-over clouds imprint, famous references, and beloved Springfield residents.
Furthermore, to mark the incredible partnership, Kith's Soho location was remodeled into an immersive installation of the iconic Simpsons residence. The installation is viewable up until the end of the day today, January 26. The Kith X The Simpsons collaborative collection is now available online and at the brand store's locations. As you can see from Fieg's track record of collaborations, a lot is expected from the multifaceted partnership. The collections pricing will set you back as low as $60 for the low profile hats to $220 for the Knit Sweaters featuring your favorite Springfield mence.
Just incase your aren't bummed by missing the installation KITH Treats had also decided to team up with New York sweet purveyor Dougnut plant to recreate the classic Homer Simpson's pink frosted doughnut from the series. The famous donut was offered with a mouth-watering blend of ice cream swirl or milkshake.
Watch Virgil Abloh Fall 21' collection EBONICS fashion show with Louis Vuitton for more fashion news and trends.
Images via KITH