Palace Skateboards is now officially teasing their collaboration with adult beverage company Stella Artois. The Belgian beer company Stella Artois by Brouwerij Artois has been part of British pop culture ever since Jamie T sang about the famous Belgian pilsner in 2006.
The company is excited about the announcement that essential businesses could be reopening soon, which means pubs/bars could also be returning to normal.
To create hype around the return of pubs/bars back in the country, the booze company linked up with the London-based Palace Skateboards. The collection is titled "Palace Artois" to reflect the collaboration between the iconic skate label and Belgian-heritage alcoholic beverage company while celebrating pubs/bars' culture.
The Palace team says this about the Belgian brew company,
"Stella Artois is our favorite beer of all time, "It looks amazing, it is delicious, and it's always occupied a unique place in our culture, visually and physically. There's nothing else quite like Stella."
The teasers released for the collection show an impressive range of apparel and accessories. Lev Tanju, the founder of the brand, worked in tandem with his team to put together a line of stylish apparel pieces.
These include canvas chore jackets and matching pants, bucket hats, normal-sized and oversized hoodies. All of these pieces come with a "Palace Artois" graphic imprinted on them.
Speaking for the accessories that the collection gracefully shines in that includes retro Velcro wallets and cardholders. The capsule also boasts a beer mat-inspired beach towel, umbrella, limited-edition chalice, and Palace Artois tinny that you can buy.
"Stella Artois and Palace coming together is an unexpected match made in heaven… "The collaboration reflects Stella's further evolution of working with first-class brands in the fashion world. Meanwhile, it pays a beautiful homage to the beer's natural role within the streetwear and skate community that Palace has masterfully cultivated over the last decade." Stella Artois' Vice President of Marketing Lara Krug shared.
The Palace Skateboards collaboration with Stella Artios release date has not been officially announced, but we will keep you posted, so stay tuned in.
Just in case you missed it, check out Supreme's new ad featuring Spoonie Luv.