Supreme is adding that drip this summer to promote one of the year's most anticipated collaborations. It's getting a little insane to see how far it can push the bar that it sets for itself each year for the brand image and emblem. On Wednesday, the streetwear label released an epic advertisement for its Vitra Panton Chair.
Harold "Hype" Williams, a famed visual director and playwright, directed the Supreme Vitra Panton chair commercial. While simple on the surface, the sizzling ad achieved its goal admirably, proving to be rather appealing to the audience in the process. The visually appealing short depicts a woman sensually dancing over and around the renowned furniture chair to the Acid King's rock track "Drive Fast, Take Chances." The attractive yet straightforward design draws all attention to the red-toned ad, which matches the distinctive Supreme logo design and the director's hallmark color. The logo is also visible on the chair's fantastic layout.
Verner Panton, well-known Danish furniture and interior designer of the time created the Vitra Panton in 1959. It was one of the first chairs constructed entirely of a single piece of plastic, making Panton an influential designer. As a result, the chair can range in price from a few hundred dollars to less than two thousand dollars until now.
According to reports, the Supreme Vitra Panton chair can be purchased for around $2600 due to a few design alterations added to the old pattern. If you think this is too expensive, you may easily avoid it, but we anticipate it will still sell out quickly.
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