Iconic streetwear brand Supreme is taking a leap into beauty with a new collaboration with makeup powerhouse Pat McGrath Labs binding the force of beauty and streetwear together.
In a recent announcement, Pat McGrath Labs confirmed they would be launching an exclusive single lipstick in Supreme's signature red called "SUPREME," developed from Pat McGrath's MatteTrance hyper-pigmented lipstick formula. This partnership marks Supreme's first beauty launch in the brand's 26-year history.
No different from any other Supreme drop, the lipstick will be sold exclusively on Supreme's website with the launch happening somewhere within its Fall/Winter 2020 release. With no official release date confirmed, people can sign up for a notification on Pat McGrath's website for updates.
While this is not the first collaboration we have seen between the beauty and streetwear industries, it is a phenomenon that is on the rise over the last couple of years. Beauty brand cross-promotions such as MAC Cosmetics 2005 A Bathing Ape collection and Estée Lauder and Malin + Goetz 2019 KITH exclusive were some of the first beauty brands to step in the streetwear space successfully setting the tone for more labels to follow.
For more fashion news and trends, take a look into the New Brain Dead x The North Face collaboration.
Source via Supreme