It seems that Ford Motors may have underestimated the popularity of the long-awaited 2021 Ford Bronco to enthusiasts.
Like any automaker dropping a first edition vehicle, The Bronco comes with a pricey sales tag to reflect its exclusivity. The new Broncos come "Bronco Fully-Loaded" with an Outer Banks luxury interior, the mechanics of a Badlands, and a Wildtrack exterior with the option to add the "Sasquatch Package" with any other upgrade you can think of to add to the rugged SUV. The starting price for base Bronco will cost a little over $59,305 for a 2-door Bronco and $63,500 for the 4-door model.
The original offering for the First Edition Bronco was 3,500, but on the first evening of its launch to reserve, every Bronco had been reserved by morning. So for all you procrastinators out there, we are sorry to tell you, you f*ed up. According to a post on Broncos6g.com, Ford doubled its production with a "one-time" expansion to 7,000 First Edition Ford Broncos but also sold out quickly.
If you weren't able to lock in your Bronco on the first release, there is still hope. The $100 reserve fee is refundable for any buyers with a change of heart, leaving the chance for an extremely fortunate human or two out there to get their hands on this Ford Grail.
For more in Automotive news in trends, take a look inside the 2020 Jeep Gladiator.