Kanye West's latest logo for his coveted apparel and footwear company, Yeezy, seems to have enraged Walmart. Walmart has gone on the defensive about their logo, which they say is too similar to Kanye West's logo, identified on paperwork as "Rays from a sun" to their 13-year-old sun logo.
The conflict between these two brands has made headlines worldwide, and the dispute is now moving to trademark appeals. On April 21, the retailing behemoth lodged an objection with the United States Patent and Trademark Office, claiming that the luxury apparel brand's logo is too close. The retail behemoth argues that since the logo is so similar to their own, it could create some "confusion" and lead the public to believe there is a "false suggestion of a connection" between the two brands.
The arguments also claim that using the recording artist's lookalike logo for other entertainment or media purposes could cause more confusion.
Walmart has claimed that it has already "sold products and done marketing campaigns in association with Jennifer Garner, the cast of Queer Eye, Drew Barrymore, Kendall, and Kylie Jenner, Ellen DeGeneres, and Sofia Vergara to name a few."
The main distinction between the Yeezy logo and the Walmart logo is that the rays that seem to be coming from the sun are made up of dots rather than lines in the Yeezy logo. With the latest Yeezy logo that was filed earlier this month, it has not yet been accepted; the controversial rapper has not hurried to make statements as he usually does.
Kanye West has recently registered a trademark for the YZY x Gap partnership after agreeing on a ten-year contract with the clothing company.
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