Following the announcement of new show formats, Louis Vuitton debuted a short film during the Paris Fashion Week by Reggieknow as a prelude to the brands' Spring/Summer 2021 show in Shanghai, China, this August titled, "Message in a Bottle."

The colorful short animated film called "Zoooom With Friends" depicts a group of characters five day trip in Paris for the iconic Pais Fashion Week before making their departure down River Seine to continue their fashion voyage across the globe. 

Virgil Abloh's new collection will have 75 new looks, 25 of which were created from recycled materials and repurposed from the previous Fall/Winter 2020 collection.

"The collection is now designed with the idea of it being broadcast on hundreds of thousands of screens, so that's having an effect on the clothes. I look at my studio as a mix between Disney and an art-making studio." - Virgil Abloh

Virgil has not yet revealed the looks from the full SS21 collection; the collection look book is expected to become available for viewing in early August.

As fashion moves forward with more of a digital approach surrounding the COVID-19 pandemic, stay locked here for the latest in fashion trends and news.

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